image of analytical data

Posted on 11 Dec 2019

Keep motivated with your SEO strategies. They will pay off!

 

You’ve been implementing the same old SEO strategy time and time again. Sometimes it gets you the SERP ranking you need for your business to flourish, other times it just leaves you feeling stressed out and frustrated about your website in general. I mean, you haven’t got a bad website. It’s just hard to stand out against your competition. But the important thing is is that you don’t panic. During a slow month, it can be all too easy to want to cut ties with your business and just run for the hills. But is it worth it?

The point of SEO is that it is going to keep you and your website afloat even during the tougher times of your campaign. That’s why it’s essential for you to keep pushing on with your SEO. Remain motivated. Instead of quitting altogether, it may just be time to think of alternative SEO strategies to give your website the boost it needs. Here are the top reasons why your SEO strategy might not be working.

 

Reason 1: You haven’t given it enough time to work

 

One of the main reasons why your SEO strategy is not working may be due to your impatience. You may have started with a practically fool-proof strategy but you haven’t given it enough time to sink in and allow Google to process it. According to Jill Whalen, an SEO specialist.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.

Great results don’t just happy overnight. Google has a crawling programme, which people usually call “spiders”, which are used to generate a site’s SERP pages. It does take it a while to document new pages, so make sure you give it time to give your page a ranking. If you want to work on your website a little longer, or at least want to stop it from being searched, don’t forget to block the spiders from going to your page. This way you can make sure that your full website doesn’t suffer from just one bad page.

 

 

Reason 2: You aren’t communicating what you want with your SEO specialist

 

Okay, so no matter what sort of SEO company you work alongside if you hire an SEO specialist, it’s probably best to take note of the things that they have to say to you. After all, they are only trying to help you and your website. Now, you may say something to them like “Oh, I want page one for London escorts but I’m only willing to pay this amount of money.” Now, if you aren’t on the right SEO payment scheme, how is your SEO strategist going to use their set hours to get your website to the top of Google’s rankings?

When your technician speaks to you, they are honestly not trying to undermind you or any ideas that you are having with your website. Instead, they are looking at your website logically and are using their experience to make sure that your website gets the audience that it needs to move forward. If they suggest you to go to a smaller city (such as Birmingham or Manchester), don’t get offended. Instead, think about the positives of going for a less competitive area (such as lower competition rates and higher sales.)

You are free to ask your SEO expert questions. Just make sure that you fully understand their advice. You need to make sure that you trust your specialist and their ideas. If you don’t like them, it’s time for you to look for a different specialist.

 

No matter what sort of things you end up creating to be uploaded to your website, one of the most important tasks (for any content marketer or SEO specialist) is to make sure that the plans are sustainable. That means that you need to be able to keep doing them every week without fail. If you’re willing to put in the long hours and are ready to keep yourself motivated with your latest strategy, then you will get good results. Here are some of the best ways to do this:

  • Set mini-goals for your strategy and build up your SERP ranking
  • Mentor others to remind yourself of the basics of SEO
  • Create a help team of SEO specialists to keep yourself positive
  • Remind yourself of your overall goals of having an SEO strategy in the first place
  • Take a break and refresh yourself outside to remotivate yourself
  • Go to SEO themed conferences to find out the latest marketing ideas

 

Remember to take your SEO strategy slowly. If something goes wrong and you lose a ranking, don’t worry. It’s not the end of the world. You know internally that you can fix it, so don’t let it demotivate you.