Because when it comes to Google’s core algorithm updates, you never know when they are going to strike. You may have become used to a certain way of SEO where you can simply type in a few keywords and, BAM, suddenly you’re on page 1. But that method of SEO won’t sustain you for long. Google is forever changing and looking for ways to improve its search results. That means that a core algorithm update can appear when you least expect it. You need to be prepared for the worst and make sure that your website is a fortress that can defend against Google’s most intense updates. Here is what you need to know.
To put it bluntly, an algorithm update is where Google updates its search and ranking criteria so that searchers can gain the best results. The Google SearchLiasion has described this through a Tweet by saying:
As you can see, these updates are designed to improve the experience of searchers worldwide. That means that they can happen any time, as they are due “several times per year.” However, the main question is in regards to how they can affect your website. If changes are happening to Google’s overall SERP then that means that you’re going to need a way to protect your website.
Not only can an algorithm change affect your SEO practices but if you do not have a good quality website then a change in Google’s ranking system may cause your website to drop off the face of page one. This may be due to your content, your keyword spam or perhaps smaller problems (like a lack of meta descriptions, alt tags or broken images/links). Either way, your website will drop and that means that you will get less of an audience and potential clients. That means you have a big problem.
Now, before you freak out, large Google algorithm updates don’t tend to happen very often. Usually, Google’s twitter feed tends to warn people, but sometimes they can just come out of nowhere. That’s why it’s important to keep an eye on any sort of Google algorithm updates. A great example of software is “Google Grump”. This software tracks how much activity is happening on Google. If it is chilled, then clearly not much is going on, but if it is mad then Google could incorporating a new update. Most of them are false alarms, but it is always worth keeping an eye on them.
One more problem that may come from a Google update concerns your links. Keep an eye on them to make sure that they are all still functioning appropriately. If you do not have HTTPS links that show your browser is secure, you may have a problem. In addition to this, other links on your website may break, aka. ones that you have incorporated into your content. So, make sure to keep a close on them.
The latest update focused on matching appropriate websites to search terms. That means it’s more important than ever to make sure that your content has an authority that can make it stand up over its competition. Keep in mind that in any sort of update, your website’s position may fluctuate. Danny Sullivan, Google’s search Liason did confirm that the update is
This means that it’s more than likely that the update will impact all industries, meaning that you need to make sure that your website has appropriate keywords in its content, quality backlinks, internal links and strong, bespoke content. Keep auditing your website to see which pages might be a problem.
Another way of making sure that your website stands out is by focusing on the “user experience”, aka. how your clients interact with your website. The more time they spend on your pages, the more likely that they will lower your page’s bounce rate. This will mean that Google will deem your website as an authority and will hopefully rank it higher. So, think hard about your website’s overall design, interactive content and how you can use advertising techniques (i.e. clickbait, videos and audio) to keep people on your pages for longer.
Just so you understand what to focus on, we’ve constructed a quick list to make sure that you can quickly go through your website and make sure that you’ve adhered to these helpful tips:
For additional help on what you can do during a core update, make sure to check out Google’s central blog, where you can learn about what you should precisely know about core updates and how you can reassess your content and overall website.
A Google core update can hit your website hard. But you do not have to go through it alone. Adult Creative has a team of SEO experts that can support you throughout the flux and make sure that your website stabilizes and retains its loyal clientele. If you need any advice then we will always be here to help you and your website out. Feel free to contact us at any time!
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