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How emojis can help your adult advertisements convert

July 17, 2019

You can’t have the internet without emojis. But have you ever imagined how useful emojis actually can be in the world of adult advertisements? Well, to celebrate World Emoji Day, our topic today on our AC blog is going to dive deep into the world of tiny pictures to see how they can help with your SEO and brand advertising. Whether your clients want to meet a beautiful  for a  or they just want to meet a hot BDSM mistress with a sweet  for some unadulterated fun, you can grab everyone’s attention by incorporating emojis into your advertisements. Are you ready to learn how? Well, keep on reading!

Are emojis a good fit for the adult industry?

With over 2,666 emojis to pick from, there are going to be some images that fit your advertising plans perfectly. Heck, there are even “adult emojis” known as “flirtmoji” that hold more sexual themes to them. Whether you’re just sending out emails, and need something quirky to put into your subject title, or want to highlight the sexy nature of your lingerie shop with an emoji of a pair of cherries, a peach or a heart, in pop up advertisement, emojis are the perfect thing to humanize your brand and make it look more appealing to click on.

No matter what sort of industry you work in, emojis are a powerful tool to keep your advertisement’s message stick in your audience’s mind. A study even found that participants who were sent messages with emojis in them scored higher on memory than those without them. Don’t worry. Your emojis don’t need to be filled with adult content. Instead, they just need to hold sexual connotations that can be interpreted by your audience. Something as simple as a pair of lips or a winky face is good enough to get you started.

Emojis can help improve your click rate

With consumers seeing over 11,000 ads each month on the internet, it’s more important than ever that you stand out. Now, if you work alongside AC’s SEO team, they will tell you that the click rate on any sort of web page, advertisement or email is extremely important. This is because the click rate determines how many people are interacting with your advertisement or on your web page.

You need to actively encourage your customers to engage with your content. This is because if you improve your click-rate there is a higher chance that your own SERP will also increase. So, you may be asking yourself how emojis can help with your click rate. Well, it’s because an emoji gives the advertisement a more “human” appeal to it. Studies show that around 45% per cent of customers prefer

“brands that do not take themselves too seriously.”

People don’t want to interact with advertisements that look like they have been created by robots. Instead, they want to see the marketers behind the advertisement. Emojis give an advertisement a more “relaxed” look about it and actively encourage people to click on them. Think of them as visual clickbait. They look exciting and add a small comical effect to the email. This encourages people to give your content a try. If they like what they see then they might click on links for more information. That means that your website is going to get more views.

Speak your client’s language

I bet you didn’t realise that over 68% of millennials are actually more comfortable expressing their emotions through emojis and gifs. If you are looking to appeal to a brand new audience then emojis are the perfect thing to make your advertisement look fresh and fun. Just make sure that you don’t end up using face emojis.

Although you may think that face emojis would be the perfect things to help your website rank or advertisement gain everyone’s attention, online click-data shows otherwise. Here is a list of some of the emojis that rank the highest online:

a list of popular emojis

Source: SemRush

Fun vs Functionality

Although adding emojis to your advertisements can help them convert better, as they look more friendly to click on, you cannot just start spamming them all over your advertisements. Like anything that is over-used, over-emojiying your content will make it look crowded and unpleasant to look at in general.

Instead, focus on the functionality of your emoji advertisements. They can be a great alternative to words, as long as they can be easily understood and have a clear message behind them. For instance, if you look at the WWF’s endangered animal campaign, named “#endangeredemoji”, they created a set of emojis that users could use in return for a small donation. This encouraged user engagement, from an appropriate target audience, whilst also utilising the functionality of the emojis themselves, making it a fantastic emoji-based advertising strategy.

The best platforms to use emojis

There are only so many online platforms where you can use emojis effectively. Don’t even think about spamming on the main pages of your website. Instead, keep them to advertisements where you know they can reach a wider audience.

Emails

Although you may be concerned that emojis may make your emails look a tad unprofessional, this is only if you spam them like crazy, so much so that you end up looking like an MLM saleswoman on Facebook. Just keep them subtle and use them to enhance your point. If you want to emphasise a large sale or perhaps a very important email, you can even use them in your subject line to catch your clients’ attention.

Social Media

Instagram, Twitter, Facebook…There are tons of social media platforms where social media is the perfect tool to incorporate your advertisements with emojis. Emojis on your social media posts can make them look more “sociable”, namely encouraging your watchers to respond to them or reshare of them. Use them as visual expressions about your different products or even include them in polls to learn feedback from your loyal clients.

Push Notifications

Push notifications are brilliant when it comes to advertising. Just look at Domino’s advertisement campaign where users could just send a pizza emoji and use it to order a pizza. This use of emojis made the campaign fun and perfect to share on social media. Have a think about your own campaigns. Perhaps you could offer free premium videos or pictures on your porn site if your clients send an emoji of a peach to you?

Are you going to start using emojis in your advertising?

Emojis are a great way to add a fun and fresh vibe to your business and your advertising. Don’t just rely on the big font and flashing words. Instead, make the effort to make a connection with your audience through emojis and fun gifs. That way, you will be able to entice more people into clicking on your advertisements. This means that your advertisements will convert far better than your competitions.

If you’re interested in learning more about this, don’t hesitate in contacting Adult Creative. We would be happy to talk to you more about them.

Until then…

Have fun emojiying!

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