The likelihood is that you have found this blog because your website has dropped and you want to know why. Is there something you have done that maybe has caused a sudden drop? Or maybe a search engine has changed the parameters on what it is looking for.
The most common cause of a loss in traffic is an algorithmic update but there are also occurrences of penalisations to your site which you can diagnose and hopefully find a solution for.
Before jumping to conclusions that the reason you have lost a large share of traffic is because of an update, look into your tracked keywords to see if there is a pattern of steady decline.
Tools like Semrush give you the ability to check how each individual keyword is performing over a set amount of time. Often you will be able to notice trends and patterns enough to know the difference between a naturally occurring drop from an update or a steady decline of your keywords as your competition has naturally outperformed you.
Sudden and dramatic drops can be down to algorithmic updates, to which Google is not shy about announcing. The unfortunate part of the system is that Google are very reserved when it comes to announcing specifics on what part of the algorithm has changed, in the short term anyway.
The best way to stay informed is by following Google themselves. One of the most active google webmaster analysts, John Mueller regularly posts on his twitter account about any updates. If you have a theory on what the algorithmic change did, compare as many sites as you can and see what has been favourably forwarded.
Have you made any changes to your sitemap recently? One of the most common mistakes that modern SEO agencies make is not updating a sites sitemap after any substantial work on the site, especially if they have been adding or deleting pages. As a rule of thumb, you should aim to have as many pages as possible pull through with a 200 response, unless a page has been permanently redirected with a 301 response.
Unfortunately, spam attacks are a way of life for any website that is performing well. This is known as “black hat” SEO and is employed by the less ethical members of the digital marketing community. One common form of attack is to build irrelevant and often illegally worded links to your site. This could include anchor text that is criminally inclined or thousands of backlinks from a site with a high spam score.
A programme that we use to detect these links is Ahrefs, which gives a life update of all the new Referring Domains that are linking to your site, as well as the Anchor text. If you spot a link that is clearly harmful, add it to your disavow file which tells google that you do not want to be associated with this site.
This is one of the more nuanced problems that occur and takes a keen eye to spot. Google is constantly looking for the best page which suits a keyword best, based on their algorithmic determination. Have you uploaded a page very similar to another already existing on your site? If so, you could be telling Google that this newer page is more relevant to a keyword, which causes competition between the two.
We recommend to always plan your keyword targeting before writing a new page and make sure you know exactly what the purpose of a new page is. There is no harm in creating a new page to rank for a keyword if you feel another has lost its relevance, just make sure it is clear to the search engine what it is that you’re targeting.
Since the rollout of panda in 2011, Google has been fine tuning their parameters for what is considered favourable content. In the early days of SEO, Keyword stuffing was common practise and often rewarded. Today there is a very sophisticated list of requirements that your content must meet to ensure that it is read favourably by search engines.
Readable – Is your content easy to understand. Google favours language that is written to a GCSE level, giving you room for expansive and descriptive language but understandable to the average reader
Not enough Content – If you’re trying to present yourself as an authority on a topic, it is important to portrait that through detail. This doesn’t mean that every page requires a thousand words, but enough to demonstrate clear understanding. Thin pages with little to no content on will also be penalised.
Link building may not be as powerful as it previously was in the past, but do not be fooled. Poor link building or no link building can be incredibly harmful to your site and could be a reason for a drop. Both internal and external links are integral to the flow of your site, so adopting a thought out lion building strategy is a great way to increase visibility and the strength of RD towards your site.
Look for healthy, organic links that fit with the industry that you operate in. Google favous pages that are connected to other relevant sites as a source for information and authority.
One of the most overlooked parts of modern websites is the user experience factor. Google spiders are becoming more sophisticated when it comes to determining what users want and if your site is missing the mark, expect penalisation.
Ask yourself, is each page linking to a relevant page that the users might want to visit next? Are there any pages that are hidden. Any page with a click depth higher than 3 will be negatively scored by Google and could count against your site.
The dreaded manual action is something that all website managers dread. Manual actions are spotted by an employee of google and not an algorithmic change but indicate that a page has broken Google’s terms of service. These are very serious and something you will want to fix immediately.
Spot manual actions through Google Search console where you should have a red notification waiting for you. If you’re lucky, Google will offer a suggestion on how to fix the problem and remove the manual action but this still may have a long term negative effect on your website.
If you have checked everything else and you’re confident that there are no technical issues causing a drop in rankings, consider that you simply might be being out performed by your competition. The phrase, “Keep your friends close and your enemies close” could not be more relevant than to the SEO industry. Tools like the way back when machine can give you an insight into what changes your competition may have made, and what you need to do to close the gap.
Ask yourself, are you answering the question that your users are asking better than everyone else. If you have to think about the answer, you probably need to improve your website
The truth is, any experienced website manager will tell you that even the best websites that are fully optimised and technically sound will run into drops, it is part of the way of line for having an online presence. The best course of action is to not panic and get about fixing what you can, outsource what you can’t. Adult Creative have over a decade of experience in managing adult websites, which is one of the most fluctuant industries. If you would like to learn more about what we can do for your website, get in touch today.
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You’ve been implementing the same old SEO strategy time and time again. Sometimes it gets you the SERP ranking you need for your business to flourish, other times it just leaves you feeling stressed out and frustrated about your website in general. I mean, you haven’t got a bad website. It’s just hard to stand out against your competition. But the important thing is is that you don’t panic. During a slow month, it can be all too easy to want to cut ties with your business and just run for the hills. But is it worth it?
The point of SEO is that it is going to keep you and your website afloat even during the tougher times of your campaign. That’s why it’s essential for you to keep pushing on with your SEO. Remain motivated. Instead of quitting altogether, it may just be time to think of alternative SEO strategies to give your website the boost it needs. Here are the top reasons why your SEO strategy might not be working.
One of the main reasons why your SEO strategy is not working may be due to your impatience. You may have started with a practically fool-proof strategy but you haven’t given it enough time to sink in and allow Google to process it. According to Jill Whalen, an SEO specialist.
Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
Great results don’t just happy overnight. Google has a crawling programme, which people usually call “spiders”, which are used to generate a site’s SERP pages. It does take it a while to document new pages, so make sure you give it time to give your page a ranking. If you want to work on your website a little longer, or at least want to stop it from being searched, don’t forget to block the spiders from going to your page. This way you can make sure that your full website doesn’t suffer from just one bad page.
Okay, so no matter what sort of SEO company you work alongside if you hire an SEO specialist, it’s probably best to take note of the things that they have to say to you. After all, they are only trying to help you and your website. Now, you may say something to them like “Oh, I want page one for London escorts but I’m only willing to pay this amount of money.” Now, if you aren’t on the right SEO payment scheme, how is your SEO strategist going to use their set hours to get your website to the top of Google’s rankings?
When your technician speaks to you, they are honestly not trying to undermind you or any ideas that you are having with your website. Instead, they are looking at your website logically and are using their experience to make sure that your website gets the audience that it needs to move forward. If they suggest you to go to a smaller city (such as Birmingham or Manchester), don’t get offended. Instead, think about the positives of going for a less competitive area (such as lower competition rates and higher sales.)
You are free to ask your SEO expert questions. Just make sure that you fully understand their advice. You need to make sure that you trust your specialist and their ideas. If you don’t like them, it’s time for you to look for a different specialist.
No matter what sort of things you end up creating to be uploaded to your website, one of the most important tasks (for any content marketer or SEO specialist) is to make sure that the plans are sustainable. That means that you need to be able to keep doing them every week without fail. If you’re willing to put in the long hours and are ready to keep yourself motivated with your latest strategy, then you will get good results. Here are some of the best ways to do this:
Remember to take your SEO strategy slowly. If something goes wrong and you lose a ranking, don’t worry. It’s not the end of the world. You know internally that you can fix it, so don’t let it demotivate you.