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What is your content missing?

August 14, 2019

Some content just needs to be cut!

Now, it’s one thing working in the adult industry, but quite another to be a content writer creating written work for it. I mean, you don’t just appear in the adult industry knowing everything that you need to know about what an “adult audience” is looking for. Most of the time, content writers just know how to create some catchy title tags and do some good research to impress their readers on their “vast knowledge” of the world.

So, what is it about a professional marketing writer’s content that makes it different from your own. Since it’s mid-week and you’re looking for some #wednesdaywisdom, here are some tips that you need to consider whilst you write up your content. That way, you can get a sense of what your content might be missing. With that out of the way, let’s dive straight into it.

The Basics of Content Marketing

If you think something is missing from your content then there probably is. You can write as much as you want when it comes to your website, but it’s not exactly going to be the thing that keeps your audience interested if it’s not good quality. That’s why you need to think about what you write before you start writing it. According to the content marketing institute:

“Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – to drive profitable customer action.”

So, you may be asking yourself, what do you need to make your content marketable. Here are the top things you need to think about:

  • Make it relevant to your target audience
  • Make it valuable and informative for your target audience
  • Make it consistent and upload on a regular basis

With these core values in mind, your content should remain of should be of good quality. Just remember to do your research before you upload anything. Creating a content strategy will help you keep your ideas in check and will help you create content for when you need it.

Relevant Topics

Now, with any sort of content, one of the main things you need to think about is your content’s topics. If you have an escort agency and are looking to think of some blogs, you probably want to start by keeping them to the most relevant topics of your industry, or at least your agency. Once you have your theme in mind then you also need to think of how this topic is relevant to your audience. Whilst it can be fun to constantly write about anything random that is on your mind, it’s not exactly going to be the thing that keeps your audience on the page.

As your company is a business, that means that you need to give your clients exactly what they are looking for. Facts and tips on how you can use your website or interact with your business never go amiss. Make sure to stick to the scanner style to make sure that your content is easily absorbed by your readers. If you keep things clear and interesting, you will find that people will keep returning to your page to learn more. Just make sure to also keep updating your website with new facts when they come to light!

Creative Content

With that said, if you do stick to some simple topics to start with, or at least topics that are relevant to your pages, there is no harm in getting a little more creative with your topic choices once you have established the basics. You need to figure out a way that you can intrigue your audience. Most adult companies make the same old mistake of just creating fact-based blogs and hoping that people will just keep reading them over and over again. Some even go to the extent where they split up the blog in hopes people will hang around for part two. Bad idea! If it’s a generic topic then no one is going to be doing that.

Instead, it’s time to get your creative boots on and consider what your clients want. For instance, if you own a porn and escort agency website, maybe entice some of your viewers with some erotic stories about the encounters of your stars/escorts with their clients. To remember to keep in relevant to the area you are operating and use your keywords and internal links. This will strengthen additional pages on your website.

Interactive content is also a great thing to mix with your quality written content. If you have an audio or video that you want to include that make sure that you know where the most appropriate place is to put it. It can be under a related paragraph or just through a link. For instance, this is a video that explains the benefits of interactive content. That’s why it’s going to go directly under this paragraph to make sure that you learn exactly why interactive content is so useful in the first place:

Source: Kouzai

You may also want to consider creating:

  • Polls
  • Quizzes
  • E-Books
  • Infographics

This interactive will draw the engagement of your audience, so it is worth including it in your content.

Good Grammar and Spelling

Okay, so this one is on every commonplace digital marketing website. That’s why it needs to be on ours as well. Remember to check your work once you’ve finished it. That way your audience will be able to read your content and remember. Obvious point completed.

Keyword Research

When it comes to your content, it’s going to be used to gain the attention of a specific audience. That’s why you need to know exactly what the keywords are going to be for the page in specific. For instance, if you have a “London Escort Agency” and you are writing a page on your Barking Escorts, you may want to use keywords like “London escorts in Barking” or “Barking Escorts” or “Barking Escorts London.”

As long as you do not spam your keywords, make sure to use them around 3-5 times per 500 words in your content, then this should help your content rank for the appropriate search time and, hopefully, improve your SERP.

If you use the correct search terms and use them to optimize your content effectively, then you will find that you will bring more of an audience in to read your content.

Social Content

Now, everyone has social media. But there two different types of social posts that you need to be aware of.

Interactive Posts

One of the most important things that you can do for your posts/ content is to make it interactive with both your loyal following and potential online influencers. You want to encourage people to give their feedback and actually “talk” to your brand. So, make sure that your writing is friendly and has a “clickbaitish” tone to get people speaking to you. This can be through asking questions or asking for opinions. You may even want to create a competition and ask for people to send in photographs.

Business Social Posts

Your content needs to be the driving force of your sales. But, honestly, no one appreciates being sold to. They want to be convinced rather than just be told to buy something. So, make the content and “perks” of buying your products easy-to-understand and quick to show off. You don’t just want to constantly shove your products in your clients face. That’s why you combine it with educational and interesting content- something that gives back to your “community.” Your clients are looking for a way to be invited into your community. Make it easy for them!

Do you know what your content is missing?

Content marketing is simple to think about but more difficult to put into practice. Don’t worry if you don’t get everything right on your first try. It takes a little practice and editing to get the perfect product. You may find yourself constantly going back over your work and re-wording it or updating. But don’t worry. That’s normal. Just try things out and go with what best works for you and brand.

We hope you’ve enjoyed your dose of #WednesdayWisdom!

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