Promoting your business online has never been easy. It’s an investment to get your business on the internet, and then there are even more costs associated the further you want to take it! Unfortunately it’s harder than ever right now – the market for websites is remarkably oversaturated and there’s competition for even the smallest niche of business.
Although online marketing has evolved and become considerably more complicated in the last 5 years (thanks Google), it’s still possible to be successful. There’s heaps of profit to be made for those who understand effectively utilise SEO and Digital Marketing. If you want the voice of your website to be heard amongst the cacophony of competitors today, you have to get smart and put in the work.
How exactly, should I accomplish that? we hear you ask?
We’re going to go over some of the fundamental concepts of promoting your business and brand online in this article – primarily pertaining to adult entertainment. If you want to learn how to make a website successful – these guidelines will help you obtain a better understanding of the work required.
Who are you to be an authority on this subject? we hear as a follow up question.
We are Adult Creative, and our business thrives on promoting adult content, entertainment & performers. Over the last 6 years our team has worked with all manner of adult related websites – from sex toys to escorts & fan sites. We’ve even been contracted by porn websites to provide our expert opinion on their current strategy! Due to this we have become experts within the industry – our team has gathered a significant amount of experience & expertise. We continue to work with some of the biggest name brands within the escort & fansite industry today, which is exactly what you will find us doing on a day to day basis.
Would you like to know more about us? Come and check out the AC team. Now, without further adieu – here are 7 fundamental ways to promote yourself online.
A website is a prerequisite for all online businesses trying to make a decent profit, and has been for years. The adult industry is no exception, you need a website! If you feel like you’re doing well by posting ads on Vivastreet or Escortdirectory.com, you could be receiving a lot more attention with your very own site. This doesn’t mean a free wix or weebly template – trying to run a business through a free template not only looks cheap and tacky, it also looks untrustworthy to customers. This means getting your own full domain and hosting, it’s completely mandatory for anyone hoping to create any kind of long lasting & increasing income.
It’s very easy to set up your own domain, as long as you possess basic computer skills you can do it yourself without expert help. If you expect a customer to hand over their hard earned cash, you have no excuse to not invest a small amount of capital in getting your site live. You don’t need any experience, just time.
If you have absolutely no experience making a website we strongly recommend using an easy to use website builder like WordPress. This will help guide you through the process and requires no coding experience whatsoever. You can purchase your domain through the WordPress client, which provides every tool you will need to make a website from start to finish.
Otherwise, you’re going to either need to learn to code or hire someone who does. We’d strongly suggest you get in touch with someone who has experience with the web – you can’t learn to code a website overnight.
There’s a lot of Social Media websites that aren’t friendly towards adult businesses. For example, advertising a porn page on Tumblr, Tiktok or Linkedin is a waste of time and a quick way to get your account banned. On the other hand, there’s a host of social websites that can help promote you adult entertainment without any repercussions. Twitter and Instagram are fairly acceptive as long as you don’t post images or content that is too explicit. Once you have developed a following on social media it can massively help your brand awareness and gives you an outlet to promote new products or services.
As mentioned, there are a few social websites that do not cater to adult content. You should make sure not to invest time into these sites, because as soon as your account is removed you will lose all of your followers and everything else.
When creating your profile, posting and tweeting – keep the explicit content to a minimum. Being crude and putting up lewd photographs will get your account taken down. For example, PornHub has a Facebook account – because they keep it relatively family friendly. Do the same.
Depending on what kind of adult entertainment you are offering, there’s plenty of different platforms that can help connect you with more potential customers and conversions. For example, if you are promoting escort services you should be using Adult Work or Vivastreet. These are extremely popular applications for escorting, and are a fast and easy way to get seen by paying clients!
If you are selling webcam videos, streaming and photographs – Only Fans is the major place to be. You would be mad not to use Only Fans when it can bring thousands of potential customers directly to you.
Finding the right platforms to promote your service is often free, and invest enough time into it and you can see a return. The hard part is finding the right platforms that will actually give you a return that is worth your time. The Adult Creative team excels at this, it is a part of what we do.
Everyone has heard the saying “You have to spend money to make money”. Promoting your online enterprise is no different. You can purchase advertisement space on almost every adult website out there. For website owners, it’s an easy way to make money and offset the overhead costs of running a large adult website. For you, it’s an excellent way to have your business featured in a prominent place and get you seen by a lot of people.
The problem with paid advertising is you can frivolously buy a bunch of ads and see absolutely no profit whatsoever. You can pick the wrong place to put up an expensive listing and see absolutely no return – almost as bad as throwing the money down the drain.
You could use trial and error to narrow down which places are worth investing for a sponsored listing or banner, but this is expensive and time consuming. Unfortunately, the best way to avoid wasting your money here is to ask or hire a professional. For example, our team knows the best places to promote niche adult entertainment businesses online; but we need to know all about your business before we can suggest the best niche websites to purchase ad space.
Search Engine Optimisation, or SEO is a very well known contemporary industry. The simplest way to explain SEO is it’s essentially marketing, digitally. If you want your website to appear on Google, Bing, or Yahoo – you need SEO.
Every popular website you spend time on has individuals or a team providing SEO for them. As the website industry is oversaturated in most niches – you just won’t be visible without it.
SEO encompasses all manner of online marketing, including everything mentioned within this article. It pertains to social media, paid advertising, building websites, and much more. If you hire a business to make you a website, it’s extremely common for them to offer you optimisation afterwards.
So what do I need to do to utilise SEO effectively?
Outreach refers to a common but effective method of marketing online. This technique involves reaching out to other providers within your industry and asking them to mention your brand. Preferably with a link to your website URL.
We consider overly relying on this technique as a very hit and miss approach. Outreach can be considered the internet’s version of cold calling – it can be very time consuming and you can expect a lot of rejection. It is still a worthwhile use of your time however, because one good editorial mention from a popular website in your field can support your website and bring you business for years to come.
Good utilisation of Outreach is one of the techniques that will put you ahead of the competition – it’s an excellent way to get an advantage over one of your rivals!
Outreach is a competitive game and you need to be dedicated to get any sort of success out of it. Some companies have full time employees whose sole purpose is to reach out. To get the most out of outreach on the web, it’s important to pick and contact the right sources.
To put it simply: If you are an adult performer, your main outreach focus would be websites related to adult performances & entertainment. There’s not much point in contacting a website that is completely unrelated to yours, unless you can somehow find a way to relate the two topics.
Performing an effective outreach campaign is a broad subject with a lot of niche subjects to cover – it takes skill, subtlety, and most importantly – luck. We’re going to write a guide on how to get the most out of outreach at some point – until then here is one of the best beginner friendly guides we’ve found – https://www.wix.com/blog/2020/09/effective-outreach-strategy – please check it out if you want to know more.
Our last point may be seen as obvious, but it is the key to prevailing with your online enterprise.
Don’t give up on your business. Be prepared to spend months, maybe even years fighting to get to the point where you finally succeed.
It might sound like a silly motivation, but not giving up is really important! In fact, it’s potentially the most important factor to success.
In the past, we’ve worked with websites that have struggled to turn a profit for years. After 6 months with Adult Creative, we’ve got them back on track and in a position where customers are converting, and there is a return on investment. After another 6 months with us, they were earning more than ever before. We were able to accomplish this because they hadn’t given up on their site and continued to consistently try and improve their online enterprise. Don’t give up!
If you want to promote your service and get lots of customers and traffic it can take months or years! Especially in a competitive industry. If you keep at it, and keep a consistent schedule you will get there eventually.
Remember to be consistent! Taking a few months off can actually lose you traction, and you might lose whatever momentum your business has gained.
Does your business need adult entertainment SEO? We’re the experts, why not contact us and see how we can help you today? One brief call is all it takes to discover a world of opportunity with Adult Creative – you have nothing to lose!
Unless you have been living under a rock for the past year, you would have probably noticed a large rise in E-commerce shoops popping up all over your feed. E marketer have predicted that the E-commerce market is set to grow 18% this year alone.
So why is this new way of shopping becoming more popular? Well there is the obvious issue of the global pandemic but the trajectory of e-commerce shopping has been on an upward spike for a while. One of the main reasons is the lack of diversity in town centres across the country. Gentrification of town centres has priced out the individual businesses who give a town character, but through an online store, local businesses are reclaiming their access to their customers.
If you already own a business and have not yet set up an E-commerce store then you have possibly cost your business thousands in potential revenue. If you are looking to set up a business from scratch, an E-commerce platform is the perfect place to start. Either way, building your online store is a must in 2020 but where do you start? One of the biggest mistakes that people make is hopping into a project without the correct planning and preparation to give their business every chance to succeed. We have worked with dozens of E-commerce businesses and know exactly what it takes to succeed in. In this blog we aim o answer all of your questions including: How to build an E-commerce site, The best E-commerce site platforms and what to do after you have build your E-commerce site.
Here is our guide to running a successful E-commerce platform in 2020.
The most important part of setting up your online business is to plan every step. This should be the step that takes the longest as making sure your site is prepared for the challenges it will face comes here. The first thing to think about is your USP. What is it that will make your customers chose your site over anyone else’s, if you are selling a selection of products available elsewhere, why would someone use your service? Making your shop stand out from the rest is the impossible task but you give yourself a better chance when you’re hitting a USP that no one else is you give your customers a reason to come back. This USP should be at the hear of all of your branding and design goals, which should make it easier to co-ordinate marketing strategies and proposals.
Once you have planned out your product list, consider what keywords you are going to push for. Organic keywords are a great way to deliver consistent traffic to your site without having to consistently post to your socials Our E-commerce SEO team are experts in researching this for you and can make recommendations based on search intent, keyword volume and the difficulty of ranking for a specific keyword. You want to make sure that the keyword you are optimising a page for gets high number of searches but also that it is a realistic goal to achieve. You may not achieve a page one result for “sex toys” but can still gain traffic from exact match keywords that are more niche, i.e, “Jessica Rabbot dildo”.
Branding should also be a major part of the planning phase. Your branding is much deeper than a logo and slogan, it is the core values that your business stands for. Once this has been decided, you will find it much easier to design your E-commerce site around it. Knowing the core values of your branding leads into the next phase of the process.
Once you have confirmed your branding and products, you can start thinking about the audience that you are looking to sell for. There is no better data to use than your own personal sales numbers, so use them, Even the slightest trend can indicate a sales demographic which you can target your marketing around. Consider as many factors as you possibly can when conducting market research and learn what other products are already on the market.
Is there a specific gender that you are targeting? Do your audience share buying habits? Were they born in the same generation or are there fundamental differences across all of your buyers? Knowing your audience will help you select the channels that you wish to advertise your products on. This is also helpful to know when it comes to planning your marketing campaigns. Most social media platforms allow you to target your desired audience with unbelievable accuracy.
The first couple of months can be the most crucial for an online business as you aer establishing yourself against your competition. Social media is a great place to deal with your customers but one bad experience can undo months of good work. This is why making sure that the user experience is the best it can possibly be is crucial in the early stages of an E-commerce site.
Make sure that you always have products in stock, and deal with complaints with as much professionalism as you possibly can. Going the extra mile to make sure your customers are satisfied will pay off in the long run, according to quick sprout, consumers are 76% more likely to recommend a good product if they have had a good experience with the product or brand than if they have had a neutral one.
After the first couple of months, you should be getting an idea of what is performing well on your site and what is more difficult to move. There are a number of factors that can impact this so consider seasonal buying habits as well as popularity of product due to certain exposure. However you should be always collecting as much data as you possibly can to help increase your sales and provide more of what your audience want.
Do not be afraid to mix up your stock inventory, or try something new as your main highlighted product but keep tabs on what the difference is in your site. Google analytics is a great free tool that will give you detailed insight in how your audience is using your site, as well as
Improvements you can make to increase your profits across the board
By choosing to build your Ecommerce site with Adult Creative, you are choosing to build a site with an agency that a company with more experience in the adult market than anyone else. We know that our clients are not looking to build a site that looks like all of the other sites already out there, they are looking to build a site that is completely bespoke and fully customisable to the needs of your users.
It’s one thing building a stunning website that your audience will love but to seriously make money you need to make sure that your site is reaching new audiences. SEO is especially difficult in the adult industry, we know that better than anyone. That is why we are always improving our SEO teams arsenal to make sure that we are always up to date with new techniques and strategies that work. regardless of what stage your website is in, our SEO team can help deliver well needed traffic that can help generate extra income when you need it most. We take a specific approach to each and every project, from the initial audit to link building and content writing. The advantage of building a site through our developers is that we build out E-commerce sites with the intention of adding high grade SEO work. If you want to find more about our SEO services, then visit our SEO page where we you can find out how SEO can help your E-commerce site.
More website builders pop up daily, many of them are “free” to build with the cost normally coming with hosting but are these sites really setting you up for success? As a business owner, you will already know that nothing comes for free, and that quality normally has a price. We do not build sites for people who are undecided on whether they want to build an Ecommerce site, we only work with businesses who want to dominate. Our CMS is built to the highest specification, giving the admin full control over every single part of the site. Investing in your website is an investment in the future of your business. by choosing a free template you are estimating the worth of your website as £0, something that could cause complications further down the line. One of the major benefits that our customers report is the detail to which they can have their site optimised and customised. This means that regardless of what the future holds, you always have a highly skilled team of developers on hand who can help make changes to your site that you may not be able to fix yourself.
If you want to find out more information, please get in touch with our team now.
Times are changing in the adult industry and it seems now more than ever is the best time to invest in a business of your own. The question every business owner is asking which of the many new different options should you look into? According to the Mirror, Nearly 15% of internet content is adult related, which has steadily grown, year on year since the first adult video was uploaded.
Adult Creative have been at the forefront of innovation in the Adult Industry which is why we can give you an in-depth look at all of the exciting new platforms that we have in development as we speak and ready to help your business. Our experience in this industry has taught us one thing: The adult industry is one which evolves very quickly, so if you’re thinking about making an upgrade, the sooner the better.
If you know anything about the adult industry, you’ll know about the rise of the performer/fan platform. The obvious name in this industry is Only Fans. Founded in 2016, the Only Fans model is based on the performer selling content to “fans” which are paid subscribers who pay a monthly fee to get access to pictures and videos. Since then, it has grown into an internet phenomenon with seemingly every female performer now having an account with the site. It has created an economy within itself, with the platform generating their revenue through taking a percentage of their performers profits.
Fan sites have forever changed the landscape of the porn industry forever and there is little doubt that performers today face a different set of challenges
One of the fundamental principles that is imperative to understanding this industry is knowing that the fans come to the site for the girl, regardless of the platform which is hosting them. Our performer software has the same capabilities as the major already existing projects but we can customise your site to your very own specifications. If you want to find out the finer details on the fan subscription then visit our Performer Fan Subscription page here.
Want to start your own fan social platform, visit our social web development page.
Classified sites are another platform that seem to be growing exponentially. The concept is simple, a platform where users can place adverts as well as find services or items that are too niche to find elsewhere. One of the great things about the classified system, is the sophistication of the ad system. Most classified systems give their potential advertisers the choice of different levels of Ad placements. This encourages the users to engage with adverts that have been promoted to the highest level, generating more revenue for the advertisers.
The most common hierarchy lists adverts into the categories of: VIP, featured and highlighted, all of which can give advertisers different levels of reach.
If you are considering starting a classified website but have no idea where to start or what you need to do, pick up the phone and give us a call today.Running your own classified systems can be one of the most profitable
We have a number of different platforms already in production so we can give advice on every facet of your site. We have a great range of features to add to your classified site, if you want to see more of what we can do, check out our classified web development page.
Webcams have been one of the most popular forms of adult media for a number of years now. Starting on television, webcams have given performers a direct line of communication to the viewers that are willing to pay to view. The only difference with internet based webcam systems is the added element of online chat.
One of the leading companies in the Webcam industry is Chaturbate who have continuously evolved their portfolio to make sure they are always bringing something new to their clients, more recently starting a series similar to a Netflix show which focuses around the life of a cam girl
There are currently a large number of different webcam hosting sites that are securing large amounts of revenue without having to spend much on marketing. The business model encourages the models to advertise their show on your site, giving you a guaranteed audience providing that you can work with models who already have an audience.
Our webcam system has taken a long time to master. It is one of the most difficult pieces of software to build, which is why we are proud to bring the most complete webcam software in the market to you. Our system is fully scalable and can grow as your audiences.
If you’re looking to develop your own webcam platform, check out our webcam web development page.
Escort agencies are facing probably the largest and most difficult challenge that they have seen for decades. It is not the law breathing down their necks anymore but escorts deciding to list their services independently in hopes to keep a larger share of their profits. A modern escort agency needs to be able to offer the escorts something completely new, something that they cannot achieve by themselves.
We have listened to the struggles of our clients and made sure to be as adaptable as possible. So what are we doing to ensure that our clients get the latest advancements in agency technology? Well firstly we are providing our clients with modern sites that encourage bookings through intelligent user flow systems and unmatched graphic design, but other companies can do that too right?
Which is why we are launching our brand new product Instabuk. Istabuk is a brand new escort booking software system which gives both the escort and agency full access and control over every booking, with Instabuk, a client simply selects which escort they want to book, and through an automatic text alert, the booking can be confirmed within a couple of minutes.
If you’re wanting to run your own escort agency, check out our escort agency web development page.
Do you have a business already? Or maybe you’re looking into possibly bringing an idea to life through a website? E-Commerce websites are quickly replacing the high street, so there is no better time than now to build a custom website.
If we are talking about platforms to build an E-commerce store, you’re not short on options. The most common template website store is Shopify but the market is also saturated with other companies such as WIX and squarespace. These sites will allow you to build a website but is completely refined in your flexibility in what you may want to add.
We only build custom websites and our E-commerce package is no different. Modern online stores offer much more than a product list and a search filter as users begin to expect more from the websites they visit.
If you have read our other blog about the top 5 Escort agencies in London, you’re probably thinking about the other escort agencies across the country. There are many cities across the UK have that have a good selection of escort agencies but it can be difficult to workout which agencies are worth booking with.
We have worked with some of the very best agencies all across the country and know what it takes for an agency to operate for a long time with consistent results. This list is a celebration of agencies that have provided a service to their area that has surpassed that of their competition and given the people who visit their sites exactly what they are looking for every time.
We have compiled a list of the best escort agencies in some of the UK’s most popular cities. This list is based on a number of factors but to be clear, it’s simply our opinion. We have worked with dozens of escort agencies across the country and know exactly what makes a good agency. From the range of girls, price, diversity and ease of booking, managing your own escort agency comes with it’s own set of challenges. Remember, if you are looking to set up an agency of your own, we are more than happy to help you through the process, and with our escort agency templates ready to view, setting up your new business venture is easier than ever.
Anyway, back to the escort agencies: –
Newcastle is a very independent city. Unlike most other places in the UK, it has an identity which is so unique it resembles a state of its own.
The people of Newcastle have a very different way of life and the escort agencies here are no different. If you’re looking for the best escort agency in Newcastle, then Geordie girls are superior above all others. One of the things that keeps this Newcastle escort agency so popular is the authenticity of girls.
Almost every image on the site is uniform to the others so you can tell that the girls are genuine, better yet, they are almost all British. You may be paying a tad more than you could find on VivaStreet but we always believe that quality trumps quantity every time. Being one of the longest standing escort agencies in Newcastle, Geordie girls is operated carefully by a team that cares for the wellbeing of all the Newcastle escorts, which in turn helps them provide a warm and friendly welcome to all of their clients, especially the newcomers. We would recommend this Newcastle escort agency to people from all walks of life, whether you’re a newcomer or experienced in Booking Newcastle escorts.
Nottingham is known for being home to some of the most beautiful and intelligent women in the country. Whether that is down to the university that is famous for producing well rounded women, or just the way of life, you’re not going to have to look far to find a girl of a very high calibre.
When it comes to the escorts in Nottingham, Vip Nottingham is the agency which represents its city best. In terms of choice, you’re not going to find the largest selection of Nottingham escorts but what they do have is a very selective group of girls who all perform an extremely high level of service. I would say that Honey’s targets a wider demographic than its competition despite having a smaller roster, because of the variety of services within.
Out of all the Nottingham escort Agencies, Vip Nottingham has proven itself to be the agency that retains its customers the best and that is testament to the quality that they provide.
Birmingham is the second biggest city in the UK and after London, you probably have the largest number of escort agencies per person than anywhere else in the UK.
This is both a good and bad thing. One one hand, you have a larger selection pool to choose from but on the other, it can be harder to find an agency that you can trust, an agency that has quality throughout the whole agency. Birmingham escorts are known for coming in all shapes and sizes, which is probably why so many people take extended weekends to the city.
One agency that stands out from the rest is Hot Escorts Birmingham. This Birmingham escort agency really does do it all. In terms of areas covered it is the most expansive in Birmingham, stretching from the inner city centre all the way to Telford and Tamworth. What you also get is a wider selection of escorts than you could find from any other Birmingham escort agency. You get the feeling from this agency that they have really dedicated a lot of time to finding girls that are on brand and represent the agency in the correct way.
Manchester is the crown of the North-West when it comes to escort agencies. There are more agencies here than in nearly every city outside of London. For an agency to successful here, they have to have a definitive brand and high standards that their escorts maintain and in our opinion, Olivia James is the number one escort agency in Manchester.
Despite Olivia James not technically being a Manchester escort agency, they have enough girls available in Manchester to warrant their position as the number one Escort agency in Manchester.
The girls from Olivia James are unlike any other agency around. There is an untenable quality about this agency which they are not afraid of advertising. The girls here all come with a certain level of respect and dignity. They are the type of escorts that expect the same level of respect that you demand back off them and rightly so. You have to be on your best behavior with a Olivia James escort but if you are, you will be rewarded with an experience that you will never forget.
This is not an agency for those who are looking for a quick booking with a cheap girl, this is for esteemed gentlemen who have money to spend. There are very few girls available on this site that have a universal access point but if that is the market that you are looking for, this is a huge bonus. Olivia James have a very successful recruitment process which is why they always seem to have the best escorts in Manchester.
In terms of other Manchester escort agencies, there are certainly other options that will have some high quality girls available too but Olivia James really is in a league of its own. The only way to really know this is through trial and error so why not give them a call today and see if they have a girl that is right for you.
This is a question that business owners all over the country are asking themselves a thousand times over. There are many SEO agencies that will tell you that this is the best time to invest in your business, but is that actually true? It’s about time someone gave it to you straight, so here is our verdict on whether SEO is right for your business during the COVID-19 pandemic.
The biggest draw for investing into SEO at this time is the potential to leap past the competition at never before seen speed and this is down to two factors: Firstly, according to Bloomberg, the UK economy has taken a hit of 20% already and non essential services have been cut even more. Although this may seem like a negative, there is an argument to made that because so many businesses will be looking to cut costs right now, their SEO budget will likely be part of it. This means that there is an opportunity to bypass competition that have dominated a market for a very long time, especially given the precedence Google have given to relevant and recently updated sites.
Following on from the previous point, it is also fair to expect that as there will likely be less competition, you will see a greater return on your investment like never before. Where you may previously have have had to pay thousands to match the budget of your competitors, you may have the opportunity to match their spending or even exceed it at a fraction of the price, providing that they have made cuts to their marketing budget.
Despite the bleak oposition the economy is currently in, there is a possibility that once lockdown measures have been lifted and we start to return to normal, the economy will bounce back quicker than it ever has before. Bank of England Governor Andrew Bailey has predicted the economy will “bounce back” unlike any other recession we have faced before, mainly due to the circumstances which caused it. Unlike the 2008 housing market crash, the causality of the recession is something unforeseen but also not due to any residing issue with the economy.
According to Ivestopedia, a V shaped b ounce-back is defined as “a sharp rise back to a previous peak after a sharp decline in these metrics.” A V shaped bounce-back would see a sharp injection into the economy and many businesses will see sales return to a similar level fairly quickly. Investing in your SEO now could give your site a major advantage being more visible when normal buying habits resume.
As if 2020 has not already provided enough wildcard moments, Google announced that they have sneakily released an update in the midst of the pandemic. This means that millions of sites that were optimised in accordance to previous updates may now be at risk for failing to hit the criteria that Google is now looking for. If you’re not an SEO expert, chances are that you have likely missed the key parts of the update and possibly left your site vulnerable to penalisation. Hiring an SEO team can help update your site to the new requirements and make sure your digital marketing is modern and strategised.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) May 4, 2020
Now, having said all that, there is a possibility that investing SEO right now might now be right for your business at your time. SEO is not a “copy and paste” type of industry. It is a curated and specialised form of digital marketing that takes into consideration many different facets to optimise your site best for your audience. There are certain websites that are seeing a boom in traffic and business right now, such as delivery services, E-commerce and porn (With the latter having 25% increase of traffic since COVID began) but there are also businesses finding their services obsolete during lockdown. Many escort agencies have cut back on the SEO spending because of the lockdown due to the fact that they are simply not securing enough bookings. Despite traffic rising for many agencies the business lost in those few months has been substantial enough to warrant caution when investing back into their marketing.
Many experts believe that although restrictions are being lifted, we are no way near the end of this pandemic and we could see regional lockdown laws activated regularly to help control the spread of the virus. This means that your business could be forced to close its doors at anytime in the next couple of year of so, with little warning. To make matters worse, there are no presumptive measures you can take to stop this from happening so you truly are at the mercy of the government and the general public to act responsibly.
Leicester was the first city to be forced into a “local lockdown” but the Government have warned that it is prepared to put any city that poses a live threat to national security into a lockdown with little warning.
Despite some people having the belief that the economy will bounce back fairly quickly, there are also just as many experts who believe that the damage of a 20% dive for our economy will be disastrous and take a decade to truly recover from.
When asked about the longterm economic effects if COVID-19, Chancellor Rishi Sunak said it was “not obvious that there will be an immediate bounce back”, adding that if firms reopened, households might still be reluctant to start spending again. The Office of National statistics reported that job vacancies dropped by a fifth since March, or roughly 155,000, the largest drop since records began, more than an indication of what could be to come for the next couple of years. Investing in marketing during a time of such uncertainty could be a massive gamble considering the sharp decline in national GDP.
As a company that provides SEO as one of our key services, we’re not going to tell you that you should not invest in your SEO. SEO is a fundamental part of any website and is crucial to secure your place as the authority on the keyword you are working towards ranking for. If you already have an established and growing client base, SEO can be the perfect catalyst to propel your business upwards. However, there are companies and business that will not benefit from an SEO package right now and we will be the first ones to tell you if that applies to you. For a free consultation, get in contact with one of our SEO experts today and we can help you make an informed decision on whether SEO is will help your business/agency at this current time.
The adult industry has seen steady and reliable growth year on year for almost 3 decades. From Hugh Hefner’s Playboy empire to the rise of phone sex on late night television. The adult industry is nothing but revolutionary.
In the midst of a global pandemic and political shifts, it seems more relevant than ever that the adult industry is also making strides of its own: The Rise of performer controlled revenue. Porn is the most widespread form of adult media and with the industry worth an estimated $16bn (up to $90bn), according to index.com – how much of that money is given to the performers?
In 2020 there are more ways than ever before for adult performers to make money, so here is our list on exactly how you can earn extra cash through a range of different platforms, all of which you can build with Adult Creative.
Webcamming became somewhat of a craze in the late 2000’s, as many young female adult performers saw camming as an opportunity to break into the very male dominated porn industry. Unfortunately, the porn industry was one step ahead of them, buying up many of the largest cam sites and taking a large % of any earnings through a cam session.
However, times have changed, and today cam models not only have the ability to monetize their own cam sessions, but can even host other models on their website too! Yes, that’s correct! Camming is now an accessible resource for every performer. There are many great live streaming platforms available but more than ever, performers are choosing to have a bespoke site built for their specifications. Our development team have spent months researching and designing a webcam software that is both easy to use and multilayered when it comes to the list of features available, making it easier than ever to make money through webcam streaming.
Porn, like most other industries, is dominated by a very select number of companies who are responsible for hundreds of websites, and simply buyout their competition. However; now, more than ever, audiences are crying out for a unique experience.
Amateur and homemade porn is rising in popularity by the day, all the while high production videos with “house-hold names” seem to be losing their following.The big change has come in the change to what is needed to make a high quality porn video. Advancement in camera phone technology and easy access to video editing software has made porn something that everyone can not only access, but make themselves
If you have a great idea for a porn site, why not build your own? Our Porn tube software is capable of hosting thousands of videos without any playback interruptions or need for external extensions.
The Porn software we have created is perfect for amateurs and professionals alike. Our designers worked closely with our development team to help create a platform that is not only incredibly user friendly but also offers all the functionality needed to run a successful porn site. From video streaming software to the premium membership possibilities, our platform is perfect to launch your career in the right direction.
Today, fan subscription platforms are one of the lucrative digital sectors of the adult industry, as ever more professional performers are turning to a subscription based platform. So what is the benefit? Firstly, in terms of the consumer, they are now consuming a more personal and intimate form of content. They can engage with the person who they admire and pay for specific requests. This is a revolutionary way of digesting content and shows how far the industry has come since the days of large production porn videos.
The performer gain a following through active social media. This, in essence, is their way of levelling the playing field against the larger porn-sites that for many years dominated the market. By selling a subscription based service, these performers are also making sure that they keep the majority of the money that is made through their content. One of the most problematic parts of the adult industry is the amount of hands that reach in to a girls profits before she has seen a penny, with a fan subscription platform, that is completely eliminated. According to business insider, performers can make up to £100,000 a year through content sharing platform – OnlyFans. That is considering the amount that the performers also have to give away to the platform for hosting. By creating their own fan subscription site, you can make sure to hold on to all of the profits
The days of traditional escort agencies running the industry seem to be fading, as we make way for more independent escorts websites and directories popping up every month. It seems like the invention of apps like Vivastreet and Adultwork have changed the expectations for a client looking to book an escorts services, with many now favouring the multiple choice directories and independent girls.
Building your own independent website has a multitude of benefits including: Full control of your bookings, controlling your own visibility, managing your own SEO, making sure that you’re being represented in a way which suits your style and personality and the likelihood of building longer lasting relationships with your clients.
Just because independent escort sites are becoming more and more popular, that doesn’t mean that there is not room for agency sites to also make some serious money in 2020. For every client that prefers a large selection of choice, there are just as many who want to book from an agency that holds people accountable to the standards and expectations that they set.
If you already run your own agency, you will be fully aware of the challenges that come with it. By building your own escort agency platform with Adult Creative, the most experienced escort agency developers in the UK, you are giving your agency the very best chance to succeed. We are very clear with every client that comes our way, having a website is not enough, you need to be actively engaging with your audience and always striving to improve your website if you want to be the best. Our Escort Agency software has been tried and tested with some of the most popular agencies in the country. This includes multiple sites that are currently ranking page 1 in their respected areas.
There is no better time than the present to start your journey in the adult industry. We have spent countless hours perfecting our website templates and making the very best bespoke sites that are scattered all over the world. If you have an idea and want to put it into practice, get in contact with Adult Creative today.
“Who is Ron Jeremy and Why should I care?”
Ron Jeremy is a reflection of everything that was, and in many ways still is, wrong with the porn industry.
Unless you have been living under a rock, you’re probably already familiar with the sexual assault allegations that have once again resurfaced against the 67 year old.
To many people, Ron Jeremy was a symbol of an era of porn that revolutionised the way that viewers consumed adult content, being one of the first male pornstars to become a household name. Infact, Ron Jeremy’s reach was so expansive that he was named by AVN as the greatest pornstar ever.
His signature moustache, long curly hair and steely brown eyes became the standard that male pornstars emulated for years after his arrival and after appearing in over 1000 adult films in his career, he was quite literally the posterboy of porn.
Jeremy’s power and influence is apparent when considering the life he lived after porn. Unlike most female pornstars who notoriously struggled to find work when their career had ended, Jeremy enjoyed his position as a pop culture hero. His face was printed on masks that were worn to festivals, he appeared in daytime TV, released a best selling book (aptly named “The Hardest working man in Showbiz”) and even released his own rum as well as other business ventures.
Jeremy’s talents outside of porn were pretty non-existent. Nothing he created inspired people in a thought provoking way, he was not a good actor and his businesses never created much of buzz. What kept Ron Jermey in the spotlight and out of the depths of irrelevance was his past life in porn. Something that is so damaging to so many other performers.
Kat Blaque believes other women will soon come forward
This poses the question, why is it that a male pornstar with multiple sexual abuse allegations against him managed to remain so prevalent in peoples lives? For all intensive purposes, Ron Jermey should have been merely a blip on the adult industry radar but maintained his position as the quintessential male performer.
The abuse of adult performers is nothing new. There are countless stories of female pornstars reporting mistreatment in their profession and the problem goes higher still. Many pornsites are littered littered with videos featuring “revenge porn”, videos featuring minors and even genuine abuse scenes. Despite the progressive movement pushing a more responsible approach to porn, figures like Jeremy implemented a system that made it impossible for pornstars, especially female ones to break the cycle of abuse.
You may be fooled into thinking that the problem of exploitation is a thing of the past, but significant names in the adult industry have reported similar stories of exploitation. Mia Khalifa, the current number 3 ranked porn star on Pornhub (as of June 2020) has been outspoken about her experience working in the porn industry and how the system that favoured the production companies and not the pornstars.
In the 6 months Mia Khalifa was actively making videos, she reportedly earned $12,000 which considering the amount of money Pornsites and the sub contracted companies made from her videos, was a fraction of a fraction of what she was entitled to.
Much to the dismay of the porn powerhouses, the adult industry is changing. The rise of fan subscription platforms have given performers the opportunity to take what they make without having to fund a production crew and the sleazy people who run them. However, there is still work to be done.
As well as the systems are changing, the attitude towards female performers needs to change with it. The arrest of Ron Jeremy to so many signals a shift in public opinion on the type of people we want in the porn industry, and the type of people that were involved in the age that give porn a bad name need to be eradicated. Sex work is one of the most empowering lines of work around and given the impending global recession, can be a way of making sure you provide for you and your family.
If you’re struggling with a horror story of your own, please do not suffer in silence. Here is a number of places to find help, whatever your story is:
The likelihood is that you have found this blog because your website has dropped and you want to know why. Is there something you have done that maybe has caused a sudden drop? Or maybe a search engine has changed the parameters on what it is looking for.
The most common cause of a loss in traffic is an algorithmic update but there are also occurrences of penalisations to your site which you can diagnose and hopefully find a solution for.
Before jumping to conclusions that the reason you have lost a large share of traffic is because of an update, look into your tracked keywords to see if there is a pattern of steady decline.
Tools like Semrush give you the ability to check how each individual keyword is performing over a set amount of time. Often you will be able to notice trends and patterns enough to know the difference between a naturally occurring drop from an update or a steady decline of your keywords as your competition has naturally outperformed you.
Sudden and dramatic drops can be down to algorithmic updates, to which Google is not shy about announcing. The unfortunate part of the system is that Google are very reserved when it comes to announcing specifics on what part of the algorithm has changed, in the short term anyway.
The best way to stay informed is by following Google themselves. One of the most active google webmaster analysts, John Mueller regularly posts on his twitter account about any updates. If you have a theory on what the algorithmic change did, compare as many sites as you can and see what has been favourably forwarded.
Have you made any changes to your sitemap recently? One of the most common mistakes that modern SEO agencies make is not updating a sites sitemap after any substantial work on the site, especially if they have been adding or deleting pages. As a rule of thumb, you should aim to have as many pages as possible pull through with a 200 response, unless a page has been permanently redirected with a 301 response.
Unfortunately, spam attacks are a way of life for any website that is performing well. This is known as “black hat” SEO and is employed by the less ethical members of the digital marketing community. One common form of attack is to build irrelevant and often illegally worded links to your site. This could include anchor text that is criminally inclined or thousands of backlinks from a site with a high spam score.
A programme that we use to detect these links is Ahrefs, which gives a life update of all the new Referring Domains that are linking to your site, as well as the Anchor text. If you spot a link that is clearly harmful, add it to your disavow file which tells google that you do not want to be associated with this site.
This is one of the more nuanced problems that occur and takes a keen eye to spot. Google is constantly looking for the best page which suits a keyword best, based on their algorithmic determination. Have you uploaded a page very similar to another already existing on your site? If so, you could be telling Google that this newer page is more relevant to a keyword, which causes competition between the two.
We recommend to always plan your keyword targeting before writing a new page and make sure you know exactly what the purpose of a new page is. There is no harm in creating a new page to rank for a keyword if you feel another has lost its relevance, just make sure it is clear to the search engine what it is that you’re targeting.
Since the rollout of panda in 2011, Google has been fine tuning their parameters for what is considered favourable content. In the early days of SEO, Keyword stuffing was common practise and often rewarded. Today there is a very sophisticated list of requirements that your content must meet to ensure that it is read favourably by search engines.
Readable – Is your content easy to understand. Google favours language that is written to a GCSE level, giving you room for expansive and descriptive language but understandable to the average reader
Not enough Content – If you’re trying to present yourself as an authority on a topic, it is important to portrait that through detail. This doesn’t mean that every page requires a thousand words, but enough to demonstrate clear understanding. Thin pages with little to no content on will also be penalised.
Link building may not be as powerful as it previously was in the past, but do not be fooled. Poor link building or no link building can be incredibly harmful to your site and could be a reason for a drop. Both internal and external links are integral to the flow of your site, so adopting a thought out lion building strategy is a great way to increase visibility and the strength of RD towards your site.
Look for healthy, organic links that fit with the industry that you operate in. Google favous pages that are connected to other relevant sites as a source for information and authority.
One of the most overlooked parts of modern websites is the user experience factor. Google spiders are becoming more sophisticated when it comes to determining what users want and if your site is missing the mark, expect penalisation.
Ask yourself, is each page linking to a relevant page that the users might want to visit next? Are there any pages that are hidden. Any page with a click depth higher than 3 will be negatively scored by Google and could count against your site.
The dreaded manual action is something that all website managers dread. Manual actions are spotted by an employee of google and not an algorithmic change but indicate that a page has broken Google’s terms of service. These are very serious and something you will want to fix immediately.
Spot manual actions through Google Search console where you should have a red notification waiting for you. If you’re lucky, Google will offer a suggestion on how to fix the problem and remove the manual action but this still may have a long term negative effect on your website.
If you have checked everything else and you’re confident that there are no technical issues causing a drop in rankings, consider that you simply might be being out performed by your competition. The phrase, “Keep your friends close and your enemies close” could not be more relevant than to the SEO industry. Tools like the way back when machine can give you an insight into what changes your competition may have made, and what you need to do to close the gap.
Ask yourself, are you answering the question that your users are asking better than everyone else. If you have to think about the answer, you probably need to improve your website
The truth is, any experienced website manager will tell you that even the best websites that are fully optimised and technically sound will run into drops, it is part of the way of line for having an online presence. The best course of action is to not panic and get about fixing what you can, outsource what you can’t. Adult Creative have over a decade of experience in managing adult websites, which is one of the most fluctuant industries. If you would like to learn more about what we can do for your website, get in touch today.
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As it’s our expertise, we thought we’d give you some facts and figures about the burgeoning adult industry. Once confined to the shadowy underworld, it is now considered fairly mainstream with many of its most famous performers moving on to have lucrative and extremely successful acting or music careers. Sex toys are now so commonplace in modern society that they can be bought in supermarkets. This signifies a profound change in the public’s attitude toward sex and sexuality. Where the British used to be known for being rather coy about matters relating to this part of life, many people are remarkably open about their sexuality and preferences in the bedroom. Whether the prevalence of social media is responsible for the continued blurring of the once well defined line between public and private life remains to be seen, but something has most definitely altered. Almost everywhere you look, adults are talking about sex, from Men’s Health to Mumsnet, there are daily discussions about every aspect of human sexuality.
Here are some statistics about the adult industry that you may not know…
As one of the most lucrative industries in the world, pornography generates a phenomenal amount of money for some of the people who work within it. As with any large industry, the porn business pays a huge amount of tax and helps to support the economy. According to StatisticBrain.com, as of 2017, the industry pays $36 million in tax every year.
Although many performers and producers are suffering due to the rampant use of tube sites such as Pornhub, Youporn and Xvideos, business is still booming with recorded sales of DVDs and other hard copy formats still at $3.62 billion each year. That’s a staggering amount of money for any industry, let alone one that is often hampered by strict government rules and guidelines in terms of the content that is permitted and where it can be sold. Online content does pretty well, too with $2.84 billion recorded sales in just one year. A surprising figure is the number of sales relating to Cable/PPV/In-Room videos in hotels and similar establishments. A massive $2.19 billion was generated by this kind of material. This figure also incorporates sales of phone sex and erotic chat. Those that like their adult entertainment up close and personal in lap dancing and strip clubs contributed an eye watering $2 billion and the sales of novelties and magazines (think phallic lollypops and dirty greeting cards) accounted for $1.73 billion and $0.95 billion respectively.
The most popular way to access adult material is via the internet and although the figure has significantly reduced in recent years, around 60% of all websites online are considered to be adult in nature. According to statisticbrain.com the vast majority of users are male accounting for 77% of all visitors to adult sites. That means that around a third of women use adult websites, accounting for 33% of traffic. Attitudes are certainly changing and beginning to move away from the puritanical and rather judgemental attitude held by some people as 38% of all adults now believe that looking at nude pictures is “morally acceptable.” The average age of a male user who regularly accesses adult material is 41 and their average income is reported to be $60,000. 46% of these users stated that they were married, meaning that the remaining 54% are either single or in unmarried partnerships.
Now that most sites are optimised for mobile content, the browsing habits of the porn viewing public have changed slightly, with 75% of users preferring to browse porn on their phone, rather than using their laptop or desktop PC. This is a massive increase in just ten years, which is a testament to the speed that technological developments take place and indeed, take hold of the market they relate to. In 2008, just 1% of all users accessed Pornhub on their mobile device. This figure had rocketed to 56% by 2014 and looks set to continue rising as mobile technology develops even further.
The adult industry giant has spent some serious time and effort collecting and collating their statistics and they have even managed to break down their statistics on mobile users even further. Apparently, users of Android devices outrank iPhones and other Apple products with 53% of Pornhub users using Google’s own IOS driven phones to engage in some self pleasure and 47% of users preferring to use the ever popular Californian technology developers.
It’s no secret that there’s more adult content out there than ever before. When Pornhub conducted their survey in 2007, 134 hours of content had been uploaded to the site. This may sound like a lot, but compared to today’s levels, it’s a tiny percentage. The last survey established that the site now hosts over 1.5 million hours of video, which amounts to a staggering 173 years of content. This figure will no doubt continue to rise, which is great news for single people and those who enjoy the more adult side of internet. In a quote first published on the Daily Mail’s website, a Pornhub executive said: “The first telegraph message was sent on May 24, 1844,’ says the survey. ‘If you started watching PornHub then, you would still be watching new videos today.” Just let that sink in for a second.
Although the way people access pornography might have changed significantly, the types that people search for have remained largely the same over the past decade or so. Videos tagged with titles relating to Milf, Amateurs and Lesbians remain the most popular three categories by far. In 2007, Amateur was the most searched term on the site and this remained the case until 2011 when “Teen” took the top spot. It seems people’s tastes have matured somewhat in recent years as “Milf” was the most searched term for three years running from 2012 onwards. Most recently, the girls are the ones ruling the roost with “Lesbian” appearing at the top of the table for most search terms since 2015 until now.
You would be forgiven for thinking that with all of that content available, much of it totally free, people would be using the site for longer periods of time than ever before. In fact, the reverse is true and Pornhub have seen a profound decrease in the average time spent watching videos on their site. Ten years ago, the average time spent on the world’s most popular tube site was 13 minutes and 46 seconds. By 2012, this had dropped to just 8 minutes and 58 seconds. In 2017, this figure has increased very slightly to 9 minutes and 46 seconds. Still a full three minutes less than the statistic recorded in 2007. The explanation for this change has been attributed to a number of factors but one of the most significant ones was the dramatic decrease in buffering or loading times for videos. This means that in 2007, people may not have been spending their time viewing the material, but waiting for it to load.
This is a particularly interesting area to think about. Some people like the thrill of seeing something they could never hope to do themselves due to mobility problems or other health issues, others like to watch with their partner to get them in the mood. According to statisticsbrain.com 72% of people use pornography as a masturbation aid whereas 69% of people use it as a tool to provoke arousal in themselves or other people. A whopping 54% of people, that’s more than half, use pornography to satisfy their curiosity and 43% watch it to fantasize about situations or sex acts that they like to think about, but would not like to experience in real life. Finally, 38% of people use it just to distract themselves from the stresses and strains of everyday life.
So far, we’ve talked a lot about the people who use pornography, but we haven’t really mentioned much about those who perform in it. A little known fact is that every professional porn performer who engages in sex acts with other people, whether protected or unprotected, must take a sexual health test every 28 days. Many of the biggest studios require a minimum of three months’ worth of clean test results before they allow performers to work with them. There’s a good reason for this as a shocking one in four adult industry performers have suffered from a sexually transmitted infection such as gonorrhoea or chlamydia. Unfortunately, despite fairly stringent regulations, more serious infections such as H.I.V and Hepatitis do still happen, causing chaos and mass shutdowns across the whole industry. Even though this kind of work still carries a substantial risk of infection, according to L.A Weekly, as of 2016, 69% of performers they surveyed had never used a condom or any kind of protection while on set.
Attitudes to sex and sexually have changed profoundly, especially in the UK, where phrases like “lie back and think of England” were commonplace until quite recently. Thankfully, most of us have thrown off these repressive and frankly, quite worrying old attitudes and embraced the many facets of human sexuality. According to the daily express, more than half of the people they surveyed admitted to owning at least one sex toy. 48% or almost three million of the people questioned said they owned a vibrator, dildo or other type of adult toy. Of those surveyed, more than one third were women and perhaps surprisingly for some, the ages people are most likely to buy or use a sex toy were between 45 and 54 years of age.